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PARAMETRA
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PARAMETRA is a software house specialized in automating complex sales processes through 3D CPQ configurators and AI agents integrated with CRM and ERP, for companies in manufacturing, furniture, design and nautical sectors.

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3D CPQ Configurators

We develop custom 3D configurators to manage complex catalogs, compatibility rules, real-time pricing, bills of materials and outputs to CRM, ERP and e-commerce.

AI agents to qualify leads and generate quotes

We build AI agents and workflows integrated into the sales cycle to analyze requests, retrieve data, prepare quote drafts and update company systems.

Projects

Nautical 3D ConfiguratorDemoWeb accessible

Nautical 3D Configurator

Photorealistic motorboat configurator with cinematic camera views, interactive hotspots, measurement tools and real-time material customization.

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SOGI modular workshop furniture configuratorDeliveredWeb accessible

SOGI modular workshop furniture configurator

B2C 3D configurator integrated into the SOGI e-commerce flow to compose workshop furniture, compatible accessories, pricing and checkout.

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Complete SOGI room plannerDeliveredWeb accessible

Complete SOGI room planner

3D room planner for flooring, furniture and lighting: room drawing, tile layout, collisions, CPQ and integration with the furniture configurator.

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In progress
In progress

AI agent for machinery quote data collection

AI agent integrated into CRM that evaluates quote requests, collects only missing data and delivers sales-ready leads to the commercial team.

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3D configurator and quoting for bathroom furnitureIn progress

3D configurator and quoting for bathroom furniture

B2B 3D CPQ configurator for bathroom furniture: 8000+ products, parametric rendering, rule engine, PDF quotes and dealer profiles.

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How much does a custom 3D configurator cost?

Every configurator developed by Parametra is unique and customized down to the last detail. For this reason, our costs vary from project to project.

The cost of 3D configurators developed by parametra includes the optimization of 3D models, the creation of parametric logic, UI/UX development, and integration with your existing systems (e-commerce, CPQ, BOM, ERP, CRM). Depending on the complexity of the project, development costs by Parametra range from €7,000 for basic configurators to €18,000 for advanced projects, with options for further customization.

Once development is complete, Parametra offers a managed hosting service and continuous support at €150/month, scalable according to your traffic needs and additional functionalities.

Read about configurator development

How much does it cost to build an AI agent for the sales cycle?

The development cost of an AI agent for the sales cycle depends on the number of tasks to automate, the data sources to connect and the required integration level with CRM, ERP, email inboxes, documents and internal tools.

A project can start from a focused workflow, such as lead qualification or quote draft preparation, and progressively grow into more articulated automations with human approvals, activity tracking and data synchronization.

During the discovery call we analyze the current process, identify repetitive steps and estimate development according to the operational value of the automation.

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Managed hosting, support, quality monitoring and continuous improvement

Our managed hosting service relies on SOC 2 Type 2 and ISO 27001:2022 certified providers, with data hosted in the European region for GDPR compliance. The infrastructure ensures optimal performance through a global CDN, 99.5% availability, and automatic backups with recovery features.

Following development, the support and management fee includes:

What technology do we use and why?

To protect the client's investment, each configurator is developed with cutting-edge open-source technology: React, Next.js, and Three.js.

Open-source

Using open-source technologies allows the client to maintain and use, virtually indefinitely, the code we deliver without depending on us or third parties. Choosing widely adopted libraries used by the world's largest companies ensures that the client will always be able to find a developer capable of maintaining and improving the code we deliver. We do not want to bind the client contractually or with technical secrets: we want the value of our support services to be the reason to continue choosing us.

Architecture: React & Next.js

The logic and structure of the projects are built using React (maintained by Meta) and Next.js (maintained by Vercel). Among the many companies that have made this same choice, which guarantees very fast loading times and scalability, are OpenAI, Anthropic, Washington Post, Spotify, and Nike.

3D Rendering: Three.js / React-Three-Fiber

3D is created using Three.js / React Three Fiber: the most widely used web-3D library and the choice adopted both by companies like Google for developing their 3D applications and by the largest companies for their 3D configurators.